Price your products or services

intermediate⏱ Rough guide only: 1 hour

Last reviewed by Amara Lewis

How can AI help me price what I sell?

Give Claude or Perplexity your costs, time per item, platform fees, competitor prices and the hourly rate you want, and ask for a break-even price, a suggested range and ways to test it. Verify competitor prices yourself and check tax obligations in your country.

Copy-and-paste prompt

Swap the bits in [square brackets] for your own details.

Help me price my [product/service] in [country]. My costs: [materials, time per unit, fees, delivery]. Competitors charge roughly [prices, if known]. I want to earn at least [amount] per hour. Work out my break-even price, a suggested price range, and three ways to test it.

How to do it

  1. Open Perplexity or Claude and start a new chat.
  2. Copy the prompt below and replace everything in [square brackets] with your details.
  3. Read the answer and ask follow-up questions to adjust it.
  4. Check anything important yourself, then save or print the result.

What a good answer looks like

Illustrative example written by the AI My Day team to show the kind of answer you can expect. Real results vary.

Handmade candles Costs per candle: wax & wick £2.10, jar £1.20, label £0.20, platform & payment fees about 10% of price. Time: 15 min each; target £15/hour = £3.75. Break-even (incl. time): about £8.40 before fees → £9.35 with fees. Suggested range: £12–£16, depending on how yours compare with similar listings. Test: 1) list at £14 for 2 weeks; 2) try a 2-for-£25 bundle; 3) ask 5 buyers what they'd pay.

Recommended tools

Perplexity can look up competitor prices with sources; Claude is good at working through costs.

Top tips

  • Include your time – it's a real cost.
  • Check tax rules for your country.

Frequently asked questions

Are the competitor prices accurate?

Check them yourself on the actual platforms.

Do I need to pay tax?

Possibly – check the rules on your government's website.

Useful sources

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